What do video content marketing and Superman have in common?  They’re able to leap tall buildings when it comes to connecting with people at gut level.

In a former life, I was an NBC TV news producer.  It was amazing to see how every story about  an animal always generated the biggest response from our viewers.

In today’s cyberspace, videos that feature animals can and always will resonate.  And there are endless ways to use video content marketing to reach people and tell your story.

Meet “JJ” the dog and see what I mean.


Have you discovered the “emotional connection point” for your product, service or company?  Once you do, you can move from selling to showing people what they’ll love about you.