If you want to keep your small business going and growing, you’ve got to have an inbound marketing strategy. And if you already have one, you know creating quality content makes it work. This is where an animated video can help.
Why? Because by committing to an inbound marketing plan, businesses invest in creating content like animated videos to promote their brand online. They need regular, compelling content for blogs, social media posts, and custom landing pages aimed at increasing SEO.
Animated videos work because they explain, engage, entertain, and most importantly, gain new customers in as little as 60 seconds. Are you curious how an animated video can help your business online? Here are three ways to incorporate them into your inbound marketing strategy:
1) Make a great first impression
Instead of greeting your customers with dense text, introduce your business with an animated video on your homepage. Using custom animation, tell them who you are, what you have to offer, and why they should choose you. This type of greeting leaves a positive first impression and can set you apart from your competition.
2) Educate your customer
Naturally, after such an excellent introduction the visitor will want to learn more about your products and services. At the conclusion of your greeting, encourage them to visit a landing page to find out more.
It’s on your landing pages where animated videos sell best. According to Kissmetrics, 64 to 85% of shoppers are more likely to buy a product after watching a product video. It’s the best salesperson a business can employ, working 24/7, 365 days a year!
Animated videos, especially explainer and whiteboard videos, are fantastic sales tools that take the viewer through a typical sales call in under two minutes:
The animated characters are relatable and entertaining while the professional voiceover captures the attention of the audience.
3) Extend the relationship
There are countless ways animated videos can help extend the customer relationship after the sale has taken place. Here’s just a few:
In this digital age, more people prefer online customer service options that are always available. Animation is a unique and fun way to keep your customers happy by providing a library of animated videos to the most frequently asked questions and tutorials that provide step-by-step demonstrations.
Nothing stands out more in an email than smiling animated characters waving hello. Aside from selling, these videos can be created to say happy birthday, season’s greetings, or simply ‘thank you for your business.’
No matter what you want to communicate, there are platforms ready to help you distribute it. Animated videos are shared easily on networks like Facebook and Twitter giving you extraordinary impact . Creative animated videos are readily shared by satisfied customers, catching the eye of potential customers you haven’t met yet.
There you have it! Animated videos fit right into an effective inbound marketing plan. They are the unique, engaging way to provide valuable content for your customer.
Would you like to learn more about how a video can fit into your marketing strategy? Contact us today for a free consultation!
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.