Some businesses consider producing animated videos in-house to save money. Here’s a typical scenario: a marketing team decides to create a 90-second animated explainer video to promote their newest product or service. They want a persuasive (funny!) script, custom animation, and a professional voiceover. After searching online, they say to themselves—how hard can this be? We have computers already, let’s lease some online animation software and do it ourselves.
Here’s where it can get tricky. Will producing it themselves really save money? Let’s list the pros and cons:
This business will have complete control over the process from start to finish. Timelines, messages, the look of their brand—it is all under their control and according to their vision.
When they produce the video, they can change it whenever they desire at no cost (other than the time of the person doing the work of course.)
They don’t have to pay another vendor to do something for them.
For this business, producing their video in-house was not a wise move. Not only was it a frustrating waste of time, but it also cost more money than anticipated and they aren’t thrilled with the result.
Deciding to use online do-it-yourself software can make sense when:
1) You have no budget for animated video production
2) You will be using the software to produce a series of simple videos
3) The look and feel of the template animation creates the right impression for your company.
If D-I-Y animated videos make sense, go for it. If not, it’s smart to hire a professional animated video production company. At Buzz Animated Videos, we specialize in producing affordable custom animated explainer videos. We will take your vision and turn it into something you will be proud to share at every opportunity.
Want to learn more? Contact us today for your free consultation!
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Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.