We’re all looking for a way to stand out from our competitors, engage prospects, win customers and move the needle.
Whether you’re B2B or B2C, video marketing can be a mighty weapon in your marketing arsenal. Here are just a few reasons it’s time to get onboard the video marketing train.
Video Marketing Statistics & Trends for 2015
74% of all Internet traffic will be video in 2017.
93% of marketers use video for online marketing, sales or communication.
70% of marketing professionals report that video converts better than any other medium. (Marketing Profs)
Homepage videos are shown to increase conversion rates by 20% or more.
Using video on landing pages can increase conversion by 80% (Unbounce)
Video in an email can boost open rates by 20% and increase click-through rates by 200 to 300 percent. (Forbes)
Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
59% of viewers will watch a video that is less than one-minute to completion. (Wistia)
92% of mobile viewers share videos with others (Invodo)
65% of hard to reach executives have visited a vendor’s site after watching a video (Forbes)
59% of senior execs prefer to watch a video instead of reading text if both are available on the same page (Forbes)
The average internet user spends 88% more time on a website with a video. (Mist Media)
64% of consumers are more likely to buy a product after watching a video about it. (comScore)
(source: Syndacast.com) (source: Braincast)
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.