Rise Above Your Competition With Video Marketing

We’re all looking for a way to stand out from our competitors, engage prospects, win customers and move the needle.
Whether you’re B2B or B2C, video marketing can be a mighty weapon in your marketing arsenal. Here are just a few reasons it’s time to get onboard the video marketing train.

• 74% of all Internet traffic will be video in 2017.
• 93% of marketers use video for online marketing, sales or communication.
• 70% of marketing professionals report that video converts better than any other medium.  (Marketing Profs)
• Homepage videos are shown to increase conversion rates by 20% or more.
• Using video on landing pages can increase conversion by 80%  (Unbounce)
• Video in an email can boost open rates by 20% and increase click-through rates by 200 to 300 percent.  (Forbes)
• Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
• 59% of viewers will watch a video that is less than one-minute to completion. (Wistia)
• 92% of mobile viewers share videos with others  (Invodo)
• 65% of hard to reach executives have visited a vendor’s site after watching a video (Forbes)
• 59% of senior execs prefer to watch a video instead of reading text if both are available on the same page (Forbes)
• The average internet user spends 88% more time on a website with a video. (Mist Media)
• 64% of consumers are more likely to buy a product after watching a video about it.  (comScore)
  (source:  Syndacast.com)
  (source: Braincast)

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