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Explainer Videos – How Long Should It Be?

Shorter is Sweeter

How We Helped

THE CHALLENGE

There's a lot you want to explain about your idea, products, company, etc. The tendency is to say too much.

This is a real trap when it comes to crafting an effective explainer video. That's why we start with your overall goals and create a messaging strategy. Often, it makes sense to create a series of shorter videos because more people watch shorter videos to the end where you ask them to take action.