If you’re not yet using product demo videos, here’s a stat to get you started. Forbes magazine reports 64% of consumers are more likely to buy your product after watching a video about it.
Ready to get started? Pick the product, service or process to demo. Next, decide if your video should be “live action” video or will an animated video work better. This depends on your product, target consumers, the tone you want and your budget.
Animation is almost unlimited in what it can explain. It’s immediately engaging and people love to watch.
You may think creating a high quality custom animated explainer video for your business is beyond your budget. Think again! At Buzz Animated Videos, we partner with our clients to create affordable one-of-a-kind videos in 5 easy steps:
Step One:Discover the Right Story
Tell us about your product and your ideas for a video. We have decades of marketing AND video production experience, and our knowledge is your competitive advantage! We will help craft a compelling message that will have your audience wanting to learn more or go ahead and purchase.
Step Two:Write an Engaging Script
We will then write a perfectly crafted script that defines the problem quickly, presents your solution enthusiastically, shows why it is the best solution available, and concludes with a call to action. Animated marketing videos are the perfect medium to successfully communicate all these points in 2 minutes or less.
Step Three: Create a storyboard
After you approve the script, we’ll develop original art and characters and put them in a storyboard that shows how your custom animation will look. This is the fun part where we’re breathing life into your video!
Step Four:Find the Perfect Voice Actor
You’ve tried to watch a video with a terrible voice and poor quality visuals. Our experienced voiceover artists will get the tone and timing just right so your video is professional and makes a good first impression.
Step Five:Choose your tune and do a happy dance—it’s finished!
The last step is selecting the best music and sound effects to add even more impact. Voila! You’re ready to put your video to work!
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.