What you should know first about an Animated Explainer Videos
Animated explainer videos are made to be engaging, fun, and most importantly an effective way to communicate online. You know this, so you want one. Now what?
Now it’s time to call in the professionals! Animated explainer videos are made to be easy to produce when you work with a creative team that understands both how to visually communicate your vision and how important it is to get it right.
Let’s take a look at an example of creating a whiteboard video to illustrate each step of the production process.
First, you need a script. Not just any script, but a strategically focused work of marketing art. When the average explainer video is 60 to 90 seconds long, each word serves a purpose. A typical script presents a problem, compares alternatives, showcases your solution, and creates a call to action.
That may sound like an overwhelming task, but to people who do it for a living, it’s just another day at the office. Lucky for you, most production studios like Buzz Animated Videos have a professional scriptwriter on staff to help draft a killer script.
At Buzz, here are some questions we ask our customers during this phase:
Who is your target audience and what do they care about?
What are their challenges and how can you help?
What tone would best convey your message?
What do you want them to do after watching this video?
How are you better than your competition?
CREATIVE CONCEPT and STORYBOARD
Let’s take a look at the making of a whiteboard video. Based on your script, the creative director works with his artists to develop a concept for telling your story. At Buzz Animated Videos, our artists draw original black and white sketches to match the script scene by scene.
Once you approve the final sketches, your producer will review the storyboard with you to make any final revisions. Then, it’s time to add color and you’re one step closer.
The visuals are set, so it’s time to find the perfect voice actor to engage the viewer and keep them watching. Here are some things to consider when searching for voiceover talent:
Does the voice fit the look and feel of your story?
Do you need a male or female, upbeat or serious or humorous?
Will your audience respond to it?
At Buzz Animated Videos, we have access to thousands of professional, highly-skilled voice actors worldwide. We audition and interview them so you don’t have to, and once we agree with you on a perfect fit, our creative director works with them to achieve nuance and delivery.
MUSIC & SOUND DESIGN
Don’t forget about the music! Really great animated explainer video uses music and sound effects to pull it all together. No, you don’t have to start endlessly searching online for the best tracks to fit the mood; professional shops like Buzz Animated Videos have access to every audio file imaginable so save your iTunes credits.
Ready, set… go to animation! Here is where ridiculously talented animators spend hours working their magic frame by frame.
Viola! It’s time for your video’s premier! How exciting! All this in a matter of weeks (approximately six to be exact). It’s time to share it with the world!
Now imagine yourself as this client. They have this professional marketing asset they can share via their website, email, social media and at conferences that will quickly earn them a return on their investment.
Whether you want to explain a service, demo a product, train your staff or supercharge your website and content marketing, an explainer animated video will work for your business.
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.