If you are like most business owners, chances are you don’t know how to do this on your own. That awareness is a great first step! If you are going to invest in a 90-second animated video about your business that will be shared online and become synonymous with your brand, you want to call in the professionals.
I bet you are expecting a plug for Buzz Animated Videos right now. Yes, it’s true we specialize in animated explainer videos but in fairness to you, let’s first consider your options.
1) Video Mills
These kinds of production shops are typically located offshore and are usually the cheapest option (between $500-$2,000), but for good reason. They are known for using stock templates and characters you have probably seen elsewhere so there won’t be anything custom about your video. Language barriers can be difficult to overcome, and if you require revisions, it can be a frustrating process. They will encourage you to provide your own script which can hurt your brand (more about that later).
2) Boutique Firms
Do you want to invest thousands on your 90-second video? Boutique firms that work with Fortune 500 companies like McDonald’s charge $10,000 to $20,000 and more. They do some incredible animated videos for companies that can afford them.
3) Workhorse Shops
Workhorse shops charge between $4,000-$8,000 for a 90-second video, and they all have their niche. Unlike video mills, they have experienced professionals that partner with you to create your video, from writing the script to the final call-to-action. They create original art and animations that are unique to your video.
This is where your research skills will come in handy. To choose the best shop, visit their site and critique their videos. Click around and read customer testimonials.
Most shops follow a similar production process so it’s critical to talk with them and feel out the nuances.
Do you talk to someone who asks the right questions to understand your business? Sometimes it’s hard for a business owner to be objective enough to know what messages will resonate best with their audience. Remember when I said writing your own script can hurt your brand? It’s true.
What’s their process for getting the information they need to write an effective script? Will you have a phone conference to discuss your video’s objectives, creative concepts and messaging? Or will you only fill out a questionnaire?
How long will it take to produce your video? You’ll find estimates of three up to eight weeks. If you must have it quickly, there are shops that charge a “rush fee”. Keep in mind that a quality, custom animation requires a team of pros spending many hours crafting your video.
There are lots of reasons animated explainer videos are so popular and why you’re choosing to make one: because they work! Take time to do your research and find the best company. Then, when your video is complete, you will have a powerful marketing asset you can leverage to promote your brand.
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.