OK, you’re convinced and ready to invest in an animated explainer video. Now it’s time to lay the groundwork for success. Here are my 3 EZ Steps to create an animated marketing video that will help you grow your business.
STEP ONE: Start with a strategy. Decide what you want to accomplish. Do you want to launch a new product, explain what you do, target a specific market segment, build your email list, increase website conversions, etc.
Put your plan on paper. Be specific. Who is your target market? What is your story? What is your unique value proposition? Why should a prospect care enough to buy your product? Set your goals, timelines and budget.
STEP TWO: Decide where to use it. There are so many ways an animated marketing video can deliver dramatic results.
Post on your website or landing pages
Add a video link in emails
Use as a prospecting / sales tool
Create email marketing campaigns
Give to your referral partners
STEP THREE: Decide how to produce your video.
Produce In-house: If you’re looking for a low budget production, there are many do-it-yourself animation software programs available such as goanimate, moovily and powtoons. You pay a monthly fee to use their services.
You need to consider the costs in time and effort required to learn the software and produce your video(s). Keep in mind that an effective video is about crafting a script that’s concise and compelling. The animation style is important for keeping viewers engaged.
It’s important to understand that most software animation programs create very “cookie cutter” videos that tend to have a similar “look and feel”. Be sure you can create the “video first impression” you’d want for your company or products.
Hire an animation production company: Entrepreneurs, small businesses and Fortune 500 brands hire these companies to create a high-powered animated video marketing tool. There are a lot of companies out there with prices ranging from $500 to $20,000 or more. I’ve put together some tips to help you decide on the right company for your needs and budget. How much should an animated video cost?
Get Started! The most important thing I’d like you to take from this blog post is this. Start todayplanning and taking these 3 EZ Steps so you’ll have animated videos selling your products 24/7/365.
At Buzz Animated Videos we create custom, high quality videos for only $2,995 for :60. Take a look at our work. Like what you see, give us a call or shoot me an email.
Ivan Armstrong is the founder and CEO of Buzz Animated Videos. He has helped hundreds of B2C and B2B companies grow sales and profits during his 30 year marketing career. Buzz is the latest chapter in his journey.